As the Associate Director of RG, fundraising is one of my main responsibilities. I was nervous in the weeks leading up to our fall fundraising campaign. Not only was it my first appeal, but we also decided to make significant changes to the process.
Yes, my first appeal and we decided to change things. Pretty silly, right? But after receiving feedback from our membership base and broader community, we decided it was important to ask everyone – current, renewing, and expired members – to contribute to RG. This would be a big shift from previous years where we only targeted members who were expiring or expired. We wanted to give everyone a chance to connect with a RG staff or board member about our work, because we care about and depend on that feedback. We also wanted to take the opportunity to personally thank our members for the time, energy, and resources they give to RG. As for our current members, we invited them to give a special gift during the appeal because we know that donating money is an opportunity for members to express their appreciation for and investment in this community.